In a retail environment flooded with competing advertising messages, how does one package cut through the clutter?
This is the dilemma explored by students at renowned university package design schools, including Clemson’s Sonoco Institute of Package Design & Graphics and RIT’s School of Print Media where the basics of design, printing and finishing processes are taught to aspiring package designers. Breakthrough packaging concepts start with a great prototype. And a great prototype is one that looks, feels and performs in the marketplace just like the real thing.
On these and other campuses, Roland’s VersaUV digital printers are getting high marks, offering students the ability to print, die cut and emboss prototypes, working with all types of packaging substrates as well as specialty inks. Not only are students achieving the realistic results they need, but they are also exploring unique design concepts and materials that are stopping traffic in the aisles in various test market settings.
We invite you to read about these top-notch packaging schools in our white paper excerpt featured recently in the Flexo Global Newsletter. You’ll see why VersaUV is both fundamental to the design process and a valuable resource for universities and businesses alike.